REALISE YOUR POTENTIAL
Professional Life, Career & Business Coach
My passion for supporting people in their careers and personal lives has led me to become an accredited master life and business coach with a relaxed but professional way of communicating to help people in any area of life realise their goals.
Hi, I'm so glad you're here.
A LITTLE BIT OF MY STORY AND INTRODUCTIONS TO THE AJC ASSOCIATE COACHES

My clients work for a wide range of employers including:
Hi, I'm so glad you're here!
A LITTLE BIT OF MY STORY AND INTRODUCING OUR ASSOCIATE COACHES


REALISE YOUR POTENTIAL
Professional Life and Business Coach
My passion for supporting people in their careers and personal lives has led me to become a personal development and career coach with a relaxed but professional way of communicating to help people in any area of life realise their goals.
My clients work for a wide range of employers including:
Why trust me to guide and support you in life and business
I am an experienced and professional life and career coach in Bristol and the UK as well as a CMI level 5 qualified manager.
I have worked in both the public and third sector as a coach, trainer, consultant and manager and am an Accredited Master Executive Coach at the Association for Coaching. I regularly attend CPD sessions with The Association for Coaching to keep my knowledge and skills up to date and have quarterly supervision to support my practice. Networking and meeting other coaches and creatives helps me to continue learn and grow as both a business owner and coach - being part of Bristol Creative Industries is a great way to stay connected. You can also find me here at The Life Coach Directory.
I have coached people from all backgrounds to help them break down barriers, identify career paths and personal goals using focussed action planning and motivational coaching methods for over 20 years.
RESULTS TO BE PROUD OF
Counting the wins since 2021 with over 350 clients
100+
directors, senior leaders and middle managers trained in coaching and mentoring in 2024/45 in partnership with Partners in Bristol and City of Bristol College
90+
women coached with Missing Link in Bristol to rebuild their lives after fleeing domestic violence and abuse. We focussed on wellbeing, confidence and taking small steps to boost motivation.
100%
All reviews left by clients are five star rated. They reported benefits including improved work life balance, wellbeing and a greater sense of alignment with clarity and confidence
11,000+
hours of coaching practice from my work within the civil service, third sector, charity sector and as a self employed master coach at Abigail Jane Coaching in Bristol and the UK.
our story
Hi, I’m Abi. Your professional life, career and business coach in Bristol and beyond.
My previous role in the public sector involved working closely with HR managers and line managers in Bristol and Bath to recruit and retain staff with disabilities and long-term health conditions.
I have a wide inside knowledge of recruitment processes and a great understanding of the pressures of managing staff which is a key strength for career coaching. My wealth of knowledge around supporting people with mental health issues, physical health challenges and learning differences adds to my expertise as a Master Accredited life coach and career coach in Bristol and beyond.
I decided to set up my own business in 2021 to combine my coaching knowledge and expertise with training, mentoring and leadership to form Abigail Jane Coaching ®
Working within the core competencies and code of conduct from the International Coaching Federation and Association for Coaching is a core element of my coaching practice and all associates who we partner with. Collaboration, creativity and professionalism are values which run through every part of what we do and I love working with positive people who share these core values.
A little bit of backstory and qualifications
- Master Accredited Executive Coach Association for Coaching
- Person Centred Transformation Arts Based Coach 2025
- Foundation Life Coaching, The Coaching Academy Our Coaching Courses | The Coaching Academy (the-coaching-academy.com) 2019
- Motivational Coaching for Work Coaches DWP 2006
- CMI Diploma Level 5 Management About CMI | Who are the Chartered Management Institute? – CMI (managers.org.uk) 2016
- BA hons English Literature, University of the West of England
- Mental Health First Aid 2023
- Health and Safety in the Workplace CIEH 2013
- Preparing to Teach in the Lifelong Learning Sector Level 5 2014
- Safeguarding Adults 2023
- Child Protection Fundamentals 2023
Meet the AJC Associate Coaches
I am pleased to introduce our three associate coaches; Peter, Kate and Alice who are qualified life, career and business coaches and members of The Association for Coaching. We regularly meet for case conferences and supervision to ensure that we give the best possible service to all our clients and support each other in our practice.
ajc associate coaches
Hi, I’m Alice. A life and career coach and ADHD ambassador.
I specialize in working with clients with ADHD and who are experiencing burnout.
I won’t be giving you conventional productivity hacks or another rigid routine to add to your mental load… I will be encouraging radical self-acceptance & compassion, coupled with neuro-affirming tools to help manage executive dysfunction.
I believe in using the ADHD sparkle as a guiding light; we can follow the fun, whimsy and passion to create a lifestyle and career that makes most sense to you.
ajc associate coaches
Hi, I’m Kate. An industry accredited coach with over 20 years experience in the public and private sectors.
I specialize in working with clients with ADHD and who are experiencing burnout. An ILM-qualified life and business coach, facilitator and speaker with a background in psychology.
My work brings together behavioural science with practical, wellbeing-rooted tools to help you navigate change with more confidence and ease. I’m known for my grounded, down-to-earth style and for creating supportive spaces where you can pause and reflect, before taking meaningful steps forward.
My focus is on helping you build resilience, feel more like yourself again and perform well in a way that’s sustainable.
ajc associate coaches
Hi, I’m Peter, professional accredited coach, leadership expert and optometrist.
Peter is based in Cheltenham and works with Abi on the Coaching and Mentoring programme for managers in collaboration with Partners in Bristol.
“I am passionate about human connection and workplace culture. I specialise in personal development; building high performing teams, enabling great leadership; and optimising workplace culture.”
Peter holds the following coaching accreditations: Professional Coach with the Association for Coaching, Integrative Coach, Ikigai Life Coach, Resilience Coach, and Belbin Team Roles Practitioner.
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